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- W3142696514 abstract "The endowment effect is the tendency for a person to demand more in return for an object than he or she would be willing to pay for the same product. Thaler suggested that the reason of endowment effect lies in that creates a loss while generates a gain. Although prior research has demonstrated the existence of loss aversion, few researchers have focused on the connection between selling vs. buying and vs. gaining, and a recent research with a self-report method failed to find solid evidence for such a connection. The present research applied the implicit association test, a latency method, to confirm this connection. The results demonstrated that was more closely connected to losing while was more closely connected to gaining. Thus the bias resulting from loss aversion and gain preference was confirmed to be the underlying mechanism of the endowment effect. The previous failure to find such an association may be due to the insensitivity of the self-report method. Here the implication of the findings and method for experimental economic psychology is discussed." @default.
- W3142696514 created "2021-04-13" @default.
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- W3142696514 date "2008-01-01" @default.
- W3142696514 modified "2023-09-23" @default.
- W3142696514 title "Selling creates a loss while buying generates a gain: Capturing the implicit irrational bias by the IAT method" @default.
- W3142696514 hasPublicationYear "2008" @default.
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