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- W3143193844 abstract "This research is aimed at measuring the effect of market basedcapabilities on corporate result. The objectives of the study were todetermine the relationship between market capabilities and market share, therelationship between information technology and productivity, and therelationship between customer relationship management and brand loyalty.Series of questions were asked using the questionnaire adopted by theresearch and three hypotheses were proposed and tested in the study. Todetermine the capabilities and organization performance, a sample of 100consumers and 50 employees were drawn respectively. The data wasanalyzed using simple frequency tables, regression analysis and Pearsonproduct moment correlation. Finally, the analysis shows that marketcapabilities has a large influence on organizational performance in itsindustry. Based on the above findings, there is need for organizations torecognize their capabilities that will ensure organization performance." @default.
- W3143193844 created "2021-04-13" @default.
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- W3143193844 date "2014-03-01" @default.
- W3143193844 modified "2023-09-27" @default.
- W3143193844 title "Market Based Capabilities and Results: Inference for Telecommunication Service Businesses in Nigeria" @default.
- W3143193844 hasPublicationYear "2014" @default.
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