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- W3144404835 abstract "The outbreak of the corona virus not only impacted the physical health of those it infected, but its impact has been felt in every aspect of life, financially, socially, economically, psychologically and environmentally. The world needs to develop a coping mechanism for the various aspects of life. With this backdrop, a clear paradigm shift can be seen taking place in the way consumers behave in response to this unique scenario.Panic – buying, stock piling, herd behavior, have become trademark behavior traits commonly seen across households not only in India but across the globe. This study has been undertaken in order to understand the extent to which the COVID-19 pandemic has impacted and influenced lives not only on a health level. Through the usage of convenience sampling, 30 samples have been collected from salaried persons of varying professions across Madurai City. This paper attempts to study the basic conceptual framework that influences buying decisions, to identify the factors that influenced buying decisions before and after COVID–19 and to give suitable suggestions to face future challenges. Using various tools such as likert scale, simple average, and weighted average the data has been analyzed, inferences made, and findings and suggestions given for salaried consumers to make better buying decisions in the face of crisis." @default.
- W3144404835 created "2021-04-13" @default.
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- W3144404835 date "2020-10-01" @default.
- W3144404835 modified "2023-09-23" @default.
- W3144404835 title "Impact of COVID- 19 on Household Buying Decisions of Salaried Persons in Madurai City" @default.
- W3144404835 hasPublicationYear "2020" @default.
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