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- W3144566613 abstract "Advertising and its effects have been debated for well over a century. In the last few decades a generally sceptical view of the benefits of advertising has been overturned by a series of academic advances in economics that detail a variety of ways in which advertising may affect the economy and society. This academic work has however been paralleled by a growing popular and political opposition to advertising and its social effects. In this article, the positive economic case for advertising is challenged by an assessment of the main channels of its influence and by a review of the associated empirical findings on its economic and wider impact. A policy response of limiting the tax deductibility of business advertising is explored." @default.
- W3144566613 created "2021-04-13" @default.
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- W3144566613 date "2015-01-01" @default.
- W3144566613 modified "2023-09-24" @default.
- W3144566613 title "Advertising’s Elusive Economic Rationale: is there a case for limiting tax relief?" @default.
- W3144566613 hasPublicationYear "2015" @default.
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