Matches in SemOpenAlex for { <https://semopenalex.org/work/W3145319850> ?p ?o ?g. }
Showing items 1 to 57 of
57
with 100 items per page.
- W3145319850 abstract "This study examined advertising, exhibiting multilingual structures to reach the Nigerian audience. Halliday’s mood system and morphological processes served as the theoretical configurations for analyzing textual elements of advertisements. These contextual terminologies permitted quantitative and qualitative approaches to thrive in order to culminate the investigation. Thus, the analysis showed political motifs, religious spheres, royal domains, musical settings, and friendship environment, as the fascinating panaceas to motivate readers. English, Yoruba, and Hausa languages were functional facilities to mesmerize consumers. However, the advertisements displayed textual interruptions: FEBUHARI, FELABRATION, OBIdiently, and ATIKUlating, being strong prerequisites in persuasive designs. Creativity indicates the logically-minded behavior of publicists in blending grammatical structures of different languages together, yielding a unified whole, generating novel semantic values for regurgitation. It seems indisputable that such textual constructs have the capability to influence lexicographers, increase word-stock(s) of languages, and projecting the advertising industry as possessing cerebral proficiency in linguistics’ advancement." @default.
- W3145319850 created "2021-04-13" @default.
- W3145319850 creator A5014110516 @default.
- W3145319850 date "2020-07-07" @default.
- W3145319850 modified "2023-09-25" @default.
- W3145319850 title "Investigating Multilingual Contexts in the Nigerian Advertising Space: A Domain of Intellectual Stimulation" @default.
- W3145319850 hasPublicationYear "2020" @default.
- W3145319850 type Work @default.
- W3145319850 sameAs 3145319850 @default.
- W3145319850 citedByCount "0" @default.
- W3145319850 crossrefType "posted-content" @default.
- W3145319850 hasAuthorship W3145319850A5014110516 @default.
- W3145319850 hasConcept C11012388 @default.
- W3145319850 hasConcept C112698675 @default.
- W3145319850 hasConcept C138885662 @default.
- W3145319850 hasConcept C144133560 @default.
- W3145319850 hasConcept C153924320 @default.
- W3145319850 hasConcept C15744967 @default.
- W3145319850 hasConcept C41008148 @default.
- W3145319850 hasConcept C41895202 @default.
- W3145319850 hasConcept C77805123 @default.
- W3145319850 hasConceptScore W3145319850C11012388 @default.
- W3145319850 hasConceptScore W3145319850C112698675 @default.
- W3145319850 hasConceptScore W3145319850C138885662 @default.
- W3145319850 hasConceptScore W3145319850C144133560 @default.
- W3145319850 hasConceptScore W3145319850C153924320 @default.
- W3145319850 hasConceptScore W3145319850C15744967 @default.
- W3145319850 hasConceptScore W3145319850C41008148 @default.
- W3145319850 hasConceptScore W3145319850C41895202 @default.
- W3145319850 hasConceptScore W3145319850C77805123 @default.
- W3145319850 hasLocation W31453198501 @default.
- W3145319850 hasOpenAccess W3145319850 @default.
- W3145319850 hasPrimaryLocation W31453198501 @default.
- W3145319850 hasRelatedWork W2023504693 @default.
- W3145319850 hasRelatedWork W2152782196 @default.
- W3145319850 hasRelatedWork W2354019593 @default.
- W3145319850 hasRelatedWork W2355964152 @default.
- W3145319850 hasRelatedWork W2366572079 @default.
- W3145319850 hasRelatedWork W2389964346 @default.
- W3145319850 hasRelatedWork W2544091867 @default.
- W3145319850 hasRelatedWork W2598029120 @default.
- W3145319850 hasRelatedWork W2611628517 @default.
- W3145319850 hasRelatedWork W2763672983 @default.
- W3145319850 hasRelatedWork W2765519062 @default.
- W3145319850 hasRelatedWork W2800042209 @default.
- W3145319850 hasRelatedWork W2939593811 @default.
- W3145319850 hasRelatedWork W2998538961 @default.
- W3145319850 hasRelatedWork W3005561070 @default.
- W3145319850 hasRelatedWork W3012681226 @default.
- W3145319850 hasRelatedWork W3200119586 @default.
- W3145319850 hasRelatedWork W3207280277 @default.
- W3145319850 hasRelatedWork W898239889 @default.
- W3145319850 hasRelatedWork W3130441919 @default.
- W3145319850 isParatext "false" @default.
- W3145319850 isRetracted "false" @default.
- W3145319850 magId "3145319850" @default.
- W3145319850 workType "article" @default.