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- W3145540483 abstract "To evaluate the impact of the daily deals model on buying behavior, we exploit the randomized display of a purchase counter that aggregates real time purchases on a daily deals site. In particular, we look at heterogeneous effects of the purchase counter by gender, given that 60 of our users are female, and 80% of our active user base is female. Compared to females who do not see the counter, females who do see the counter are 50 % more likely to make a daily deals purchase controlling for the category, price, and user’s tenure on the site, while the effects of the counter on male’s purchasing behavior are not statistically significant." @default.
- W3145540483 created "2021-04-13" @default.
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- W3145540483 date "2012-01-01" @default.
- W3145540483 modified "2023-09-27" @default.
- W3145540483 title "For Whom the Counter Tolls Signaling in the Economy Daily Deals" @default.
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