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- W3145698082 abstract "How well an industry such as radiology responds to challenges and adapts to change depends in large measure on how it views itself. The railroad industry has not thrived in the United States, largely because it has viewed itself for decades as a railroad industry. It would have fared better if it had thought of itself as an industry dedicated to efficient and effective transportation of people and products and followed through with the organizational and functional changes necessary to improve its efficiency and effectiveness. As an opposite example, IBM has done very well over the years by conceptualizing its business not as making computers but as facilitating the acquisition and use of information. Eastman Kodak has remained strong in the photographic products market because it has presented itself less as a film industry and more as an industry dedicated to memorializing events such as family activities and significant public happenings. The challenge to any industry is to understand and appreciate the fundamental needs and desires of its market and then to develop and characterize products that meet those needs and desires [ii. To attempt to mold the marketplace to one’s product line is to court disaster, as was discovered by the U.S. auto industry in the early 1970s when it ignored the growing public demand for smaller, more fuel-efficient cars. To build and maintain a viable position in the marketplace for the long term, an industry must position its product line in response to the market, rather than try to mold the market to its product line. Radiology is an industry with a market that has specific needs and desires. How we in radiology view our discipline defines in large measure how well those needs and desires are satisfied and therefore how well our profession will fare in the future. The question then is: How do we in radiology view our discipline?" @default.
- W3145698082 created "2021-04-13" @default.
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- W3145698082 date "2005-01-01" @default.
- W3145698082 modified "2023-09-26" @default.
- W3145698082 title "The Information Perspective of Radiology" @default.
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