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• W31458523 abstract "Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity." @default.
• W31458523 created "2016-06-24" @default.
• W31458523 creator A5059612003 @default.
• W31458523 date "2011-01-01" @default.
• W31458523 modified "2023-09-23" @default.
• W31458523 title "Information Systems and Technology" @default.
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• W31458523 hasPublicationYear "2011" @default.
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