FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3146048936> ?p ?o ?g. }

• W3146048936 abstract "It is well known that the origin of product has an impact on consumer product evaluation and consumers typically treat products made in developing countries less favorable. Therefore, it is important for firms to develop effective strategies to reduce possible damage caused by negative country-of-origin(COO). Previous studies have found that many attributes of product could influence the strength of COO, especially brand and price. Some researchers pointed out that strong brand and low price could effectively reduce the influences of negative COO. However, consistence about this conclusion has not been reached..According to theory of constructive preferences, the formation of consumer preference is more like architecture, rather than like archaeology. Consumers prefer to build defensible set of values, instead of uncovering values that are already there. There are two important factors which can influence the process of constructing preferences:(1) methods for eliciting preferences;(2) the characteristics of attributes. Based on the theory of constructive preference, this study tried to explore(1) can the relationship between brand and COO and the relationship between price and COO really be affected by the join-separate evaluation mode and the characteristics of attributes? In which evaluation mode, consumers usually weigh brand and price more heavily, which can reduce the effects of COO.(2) Can the amount of evaluable information and the changes of attribute influence the weight assignment? To examine the hypotheses, two studies with five experiments were designed. In study one, a 2(COO: good and bad) × 2(product price: high and low) between-subject design was adopted. ANOVA analysis was conducted and the results showed that in joint evaluation mode, consumers weight price more heavily, which reduces the negative influences of a bad COO. Price differential moderates the relationship between price and the effects of COO. In separate evaluation mode, the result was reverse that consumers weight COO more heavily and think the product with a good COO is more favorable.In study two, a 2(COO: good and bad) × 2(product brand: strong and weak) between-subjects design was adopted. ANOVA analysis was conducted and the results showed that brand cannot reduce the influences of COO on product evaluation in both evaluation modes. However, increasing the amount of evaluable information of brand or using sorting instead of specific name to present the country of origin of product would make consumers weight brand more heavily in separate mode." @default.
• W3146048936 created "2021-04-13" @default.
• W3146048936 creator A5004570689 @default.
• W3146048936 date "2013-01-01" @default.
• W3146048936 modified "2023-09-24" @default.
• W3146048936 title "Can Brand and Price Really Counter Country-of-origin Effects: Different Distribution of Attribute Weight" @default.
• W3146048936 hasPublicationYear "2013" @default.
• W3146048936 type Work @default.
• W3146048936 sameAs 3146048936 @default.
• W3146048936 citedByCount "0" @default.
• W3146048936 crossrefType "journal-article" @default.
• W3146048936 hasAuthorship W3146048936A5004570689 @default.
• W3146048936 hasConcept C110121322 @default.
• W3146048936 hasConcept C111919701 @default.
• W3146048936 hasConcept C112698675 @default.
• W3146048936 hasConcept C134306372 @default.
• W3146048936 hasConcept C144133560 @default.
• W3146048936 hasConcept C147101817 @default.
• W3146048936 hasConcept C152455256 @default.
• W3146048936 hasConcept C162324750 @default.
• W3146048936 hasConcept C162853370 @default.
• W3146048936 hasConcept C175444787 @default.
• W3146048936 hasConcept C177264268 @default.
• W3146048936 hasConcept C199360897 @default.
• W3146048936 hasConcept C2524010 @default.
• W3146048936 hasConcept C2778701210 @default.
• W3146048936 hasConcept C2779055558 @default.
• W3146048936 hasConcept C2779101040 @default.
• W3146048936 hasConcept C2781249084 @default.
• W3146048936 hasConcept C33923547 @default.
• W3146048936 hasConcept C41008148 @default.
• W3146048936 hasConcept C90673727 @default.
• W3146048936 hasConcept C98045186 @default.
• W3146048936 hasConceptScore W3146048936C110121322 @default.
• W3146048936 hasConceptScore W3146048936C111919701 @default.
• W3146048936 hasConceptScore W3146048936C112698675 @default.
• W3146048936 hasConceptScore W3146048936C134306372 @default.
• W3146048936 hasConceptScore W3146048936C144133560 @default.
• W3146048936 hasConceptScore W3146048936C147101817 @default.
• W3146048936 hasConceptScore W3146048936C152455256 @default.
• W3146048936 hasConceptScore W3146048936C162324750 @default.
• W3146048936 hasConceptScore W3146048936C162853370 @default.
• W3146048936 hasConceptScore W3146048936C175444787 @default.
• W3146048936 hasConceptScore W3146048936C177264268 @default.
• W3146048936 hasConceptScore W3146048936C199360897 @default.
• W3146048936 hasConceptScore W3146048936C2524010 @default.
• W3146048936 hasConceptScore W3146048936C2778701210 @default.
• W3146048936 hasConceptScore W3146048936C2779055558 @default.
• W3146048936 hasConceptScore W3146048936C2779101040 @default.
• W3146048936 hasConceptScore W3146048936C2781249084 @default.
• W3146048936 hasConceptScore W3146048936C33923547 @default.
• W3146048936 hasConceptScore W3146048936C41008148 @default.
• W3146048936 hasConceptScore W3146048936C90673727 @default.
• W3146048936 hasConceptScore W3146048936C98045186 @default.
• W3146048936 hasLocation W31460489361 @default.
• W3146048936 hasOpenAccess W3146048936 @default.
• W3146048936 hasPrimaryLocation W31460489361 @default.
• W3146048936 hasRelatedWork W1496165192 @default.
• W3146048936 hasRelatedWork W1594104103 @default.
• W3146048936 hasRelatedWork W1890372561 @default.
• W3146048936 hasRelatedWork W1985499309 @default.
• W3146048936 hasRelatedWork W2016097495 @default.
• W3146048936 hasRelatedWork W2063529147 @default.
• W3146048936 hasRelatedWork W2093499797 @default.
• W3146048936 hasRelatedWork W2094116088 @default.
• W3146048936 hasRelatedWork W2129726380 @default.
• W3146048936 hasRelatedWork W2200098127 @default.
• W3146048936 hasRelatedWork W2488846997 @default.
• W3146048936 hasRelatedWork W2495492735 @default.
• W3146048936 hasRelatedWork W2571331982 @default.
• W3146048936 hasRelatedWork W2606440428 @default.
• W3146048936 hasRelatedWork W2944685014 @default.
• W3146048936 hasRelatedWork W2959297978 @default.
• W3146048936 hasRelatedWork W304293034 @default.
• W3146048936 hasRelatedWork W63794561 @default.
• W3146048936 hasRelatedWork W72451666 @default.
• W3146048936 hasRelatedWork W940620351 @default.
• W3146048936 isParatext "false" @default.
• W3146048936 isRetracted "false" @default.
• W3146048936 magId "3146048936" @default.
• W3146048936 workType "article" @default.