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• W3146085153 abstract "Purpose This research explores approaches to, impacts of and reflections on the Covid-19 pandemic for professional communicators in the English National Health Service. It was undertaken in order to understand and analyse their lived experience and make recommendations for improving future system-wide performance. Design/methodology/approach Given the work pressure and additional commitments that communication practitioners have when working in crisis, the researchers chose a single data collection method. Qualitative and quantitative data collection was undertaken using an extensive self-completion survey instrument. Findings Ten distinct themes covering four time phases: crisis preparedness, entering the crisis, pandemic peak and post “first-wave” are discussed. They examine crisis readiness, to shifts in priorities and communication approaches to system-wide leadership and integration and the re-positioning of communication as a central player in pandemics. Practical implications The research outlines a number of areas for improvement along with practical recommendations for actions in the health system in readiness for future pandemics. Originality/value This is the first time the lived experience of communicators working through a pandemic at all levels in a national health system has been researched in the public relations literature." @default.
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• W3146085153 date "2021-04-29" @default.
• W3146085153 modified "2023-10-12" @default.
• W3146085153 title "The lived experience of UK health communication professionals during the Covid-19 pandemic" @default.
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• W3146085153 doi "https://doi.org/10.1108/jcom-01-2021-0014" @default.
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