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- W3147251010 abstract "At present, rural markets in India are considered as most promising area for marketing of services and productsbecause of life style changes, knowledge, exposure, consistent increase in demand and need for qualityconsumption among rural consumers. Significant difference exits amongst demographics of rural consumers andfactors influencing their buying behaviour. Factors influencing buying behaviour have a positive, moderate andsignificant relation with satisfaction of rural consumers. In order to improve buying behaviour of rural consumers,manufactures and retailers should popularize various brands through efficient marketing and promotionalstrategies and they must use attractive and safe packaging and they should also give freebies to some extent toattract rural consumers." @default.
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- W3147251010 date "2020-01-01" @default.
- W3147251010 modified "2023-09-24" @default.
- W3147251010 title "A STUDY ON FACTORS INFLUENCING BUYING BEHAVIOUR OF RURAL CONSUMERS IN MADURAIDISTRICT" @default.
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