Matches in SemOpenAlex for { <https://semopenalex.org/work/W3147308390> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W3147308390 endingPage "15" @default.
- W3147308390 startingPage "1" @default.
- W3147308390 abstract "The increasing number of social media users has presented new media for public relations communication. This is then used by companies to maximize social media to provide information about products or services. This study aims to determine the role of social media in building brand image and its role in maintaining corporate image. The concept which uses in this study are the Social Media network, MPR, Cyber PR, Brand Image, and Corporate Image. The research objects are social media of TPA (Third Party Assistance) Companies such as AAI Indonesia, Fullerton, Admedika and Owlexa. This study uses post positivist paradigm, a qualitative approach and is descriptive in nature. In this study it was found that social media is not instrumental tools in building their brand image and also not play a role in maintaining the corporate image." @default.
- W3147308390 created "2021-04-13" @default.
- W3147308390 creator A5042038902 @default.
- W3147308390 date "2021-03-15" @default.
- W3147308390 modified "2023-09-25" @default.
- W3147308390 title "THE ROLE OF SOCIAL MEDIA IN BUILDING A BRAND IMAGE TO MAINTAIN A CORPORATE IMAGE ON TPA (THIRD PARTY ASSITANCE) COMPANIES" @default.
- W3147308390 doi "https://doi.org/10.33558/makna.v8i1.2413" @default.
- W3147308390 hasPublicationYear "2021" @default.
- W3147308390 type Work @default.
- W3147308390 sameAs 3147308390 @default.
- W3147308390 citedByCount "0" @default.
- W3147308390 crossrefType "journal-article" @default.
- W3147308390 hasAuthorship W3147308390A5042038902 @default.
- W3147308390 hasConcept C112698675 @default.
- W3147308390 hasConcept C136006765 @default.
- W3147308390 hasConcept C136764020 @default.
- W3147308390 hasConcept C144024400 @default.
- W3147308390 hasConcept C144133560 @default.
- W3147308390 hasConcept C162853370 @default.
- W3147308390 hasConcept C17744445 @default.
- W3147308390 hasConcept C190248442 @default.
- W3147308390 hasConcept C2984367651 @default.
- W3147308390 hasConcept C36289849 @default.
- W3147308390 hasConcept C39549134 @default.
- W3147308390 hasConcept C41008148 @default.
- W3147308390 hasConcept C518677369 @default.
- W3147308390 hasConcept C57375061 @default.
- W3147308390 hasConceptScore W3147308390C112698675 @default.
- W3147308390 hasConceptScore W3147308390C136006765 @default.
- W3147308390 hasConceptScore W3147308390C136764020 @default.
- W3147308390 hasConceptScore W3147308390C144024400 @default.
- W3147308390 hasConceptScore W3147308390C144133560 @default.
- W3147308390 hasConceptScore W3147308390C162853370 @default.
- W3147308390 hasConceptScore W3147308390C17744445 @default.
- W3147308390 hasConceptScore W3147308390C190248442 @default.
- W3147308390 hasConceptScore W3147308390C2984367651 @default.
- W3147308390 hasConceptScore W3147308390C36289849 @default.
- W3147308390 hasConceptScore W3147308390C39549134 @default.
- W3147308390 hasConceptScore W3147308390C41008148 @default.
- W3147308390 hasConceptScore W3147308390C518677369 @default.
- W3147308390 hasConceptScore W3147308390C57375061 @default.
- W3147308390 hasIssue "1" @default.
- W3147308390 hasLocation W31473083901 @default.
- W3147308390 hasOpenAccess W3147308390 @default.
- W3147308390 hasPrimaryLocation W31473083901 @default.
- W3147308390 hasRelatedWork W1484757800 @default.
- W3147308390 hasRelatedWork W1953916984 @default.
- W3147308390 hasRelatedWork W1980343721 @default.
- W3147308390 hasRelatedWork W2018806718 @default.
- W3147308390 hasRelatedWork W2024689458 @default.
- W3147308390 hasRelatedWork W2083153142 @default.
- W3147308390 hasRelatedWork W2214527514 @default.
- W3147308390 hasRelatedWork W2273524021 @default.
- W3147308390 hasRelatedWork W2275236824 @default.
- W3147308390 hasRelatedWork W2429042775 @default.
- W3147308390 hasRelatedWork W2547381777 @default.
- W3147308390 hasRelatedWork W2580377290 @default.
- W3147308390 hasRelatedWork W2582010291 @default.
- W3147308390 hasRelatedWork W3110577750 @default.
- W3147308390 hasRelatedWork W3165246864 @default.
- W3147308390 hasRelatedWork W3168708644 @default.
- W3147308390 hasRelatedWork W3185598200 @default.
- W3147308390 hasRelatedWork W3192687389 @default.
- W3147308390 hasRelatedWork W3192899352 @default.
- W3147308390 hasRelatedWork W3210081290 @default.
- W3147308390 hasVolume "8" @default.
- W3147308390 isParatext "false" @default.
- W3147308390 isRetracted "false" @default.
- W3147308390 magId "3147308390" @default.
- W3147308390 workType "article" @default.