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- W3147502311 abstract "This paper aims to examine the effect of market orientation andinnovation of local product on competitive advantage and marketingperformance in SMEs in Bekasi. The type of research was explanatory research. The population were owners and labors SMEs in Bekasi. The number of samples were 120 owners and labors from all SMEs in Bekasi. The analysis method used SEM analysis. The results showed that market orientation had a significant effect on competitive advantage. This shows that the better the market orientation, the higher the competitive advantage.Innovation of local product had a significant effect on competitiveadvantage. It showed that the better the Innovation of local product, the higher the competitive advantage. Market orientation has no significant effect on marketing performance. It shows that the better market orientation does not necessarily improve marketing performance. Innovation of local product had a significant effect on marketing performance. The better the Innovation of local product, the higher the marketing performance. The performance of the visit had a significant effect on marketing performance. The better the performance of the visit, the higher the marketing performance." @default.
- W3147502311 created "2021-04-13" @default.
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- W3147502311 date "2020-03-11" @default.
- W3147502311 modified "2023-09-23" @default.
- W3147502311 title "Competitive Advantage and Marketing Performance on SMEs:Market Orientation and Innovation of Local Product in Bekasi, Indonesian" @default.
- W3147502311 hasPublicationYear "2020" @default.
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