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- W3147603273 abstract "Political communication scholars have shown a lot of interest in Twitter as a platform for campaign communication in the last few years because it has become prominent among the ways campaigns use to mobilize voters. Most of the work in this area has focused primarily on social network analysis and surveys of voters about their attitudes towards Twitter messages. But what if we can learn from statistically analyzing how campaigns use their Twitter accounts to interact with voters, and compare them to rival accounts? This study does exactly this by using data from popular accounts owned by then Pres. John Mahama's campaign and those of his challenger (and current president) Nana Akufo-Addo's campaign in the December 7, 2016 presidential election in Ghana. Using a regression model that controls for day of the week, and weeks away from the election a tweet was sent, it finds that being an opposition account was strongly correlated with receiving more retweets but negatively correlated with receiving favorites. Looking at the broader context of the election, the findings indicate that retweets could be a sign of strong endorsement while favorites indicate a weak, uncommitted support." @default.
- W3147603273 created "2021-04-13" @default.
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- W3147603273 date "2017-01-01" @default.
- W3147603273 modified "2023-09-26" @default.
- W3147603273 title "'I See You:' What Favorites and Retweets Reveal About Political Campaigns in Ghana" @default.
- W3147603273 hasPublicationYear "2017" @default.
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