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- W3147622209 abstract "A new evaluation system for tobacco retailers was built to optimize resources allocation in accordance with local conditions. Target marketing strategy was proposed to different retailers by employing clustering analysis of data from 701 retailers and discriminant analysis of clustering data. Results showed that it was reasonable to divide 701 tobacco retailers into nine categories by K-mediods clustering analysis; consistent rate of discriminant and clustering analysis was 95.3%. Discriminant function obtained by Fisher discriminant could effectively identify category for new retailers. In addition, the evaluation system could effectively present the value of tobacco retailers, and the combination of AHP, clustering analysis and discriminant analysis could be used for tobacco retailers' segmentation." @default.
- W3147622209 created "2021-04-13" @default.
- W3147622209 creator A5019030539 @default.
- W3147622209 date "2014-01-01" @default.
- W3147622209 modified "2023-09-23" @default.
- W3147622209 title "Application of AHP and clustering, discriminant analysis in categorization of cigarette retailers" @default.
- W3147622209 hasPublicationYear "2014" @default.
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