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- W3147753615 abstract "This paper considers a competition between two multinationals (U, J) who compete in a third market (K). The multinationals have identical cost structures, but differ in that J comes from a country that is taste-similar to K, and hence produces products that match more closely the preferences of K residents. This similarity gives J an advantage in K's market, and if only one firm enters, J can earn higher profits. However, we show: (i) K may benefit more from the entry of the market-familiar firm (U), and (ii) in a strategic competition between the two firms, the market-familiarity may be a strategic disadvantage." @default.
- W3147753615 created "2021-04-13" @default.
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- W3147753615 date "2008-02-17" @default.
- W3147753615 modified "2023-09-27" @default.
- W3147753615 title "Does Market Familiarity Bless Multinational in Strategic Competition" @default.
- W3147753615 hasPublicationYear "2008" @default.
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