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• W3148044841 abstract "Abstract Increasing acceptance of COVID-19 vaccines is imperative for public health, as unvaccinated individuals may impede the ability to reach herd immunity. Previous research on educational interventions to overcome vaccine hesitancy have shown mixed effects in increasing vaccination intention, although much of this work has focused on parental attitudes toward childhood vaccination. In this study, we conducted a randomized controlled trial to investigate whether vaccination intention changes after viewing an animated YouTube video explaining how COVID-19 mRNA vaccines work. We exposed participants to one of four interventions – watching the video with a male narrator, watching the same video with a female narrator, reading the text of the transcript of the video, or receiving no information (control group). We found that participants who watched the version of the video with a male narrator expressed statistically significant increased vaccination intention compared to the control group. The video with a female narrator had more variation in results. As a whole, there was a non-significant increased vaccination intention when analyzing all participants who saw the video with a female narrator; however, for politically conservative participants there was decreased vaccination intention for this intervention, particularly at a threshold between being currently undecided and expressing probable interest. These results are encouraging for the ability of interventions as simple as YouTube videos to increase vaccination propensity, although the inconsistent response to the video with a female narrator demonstrates the potential for bias to affect how certain groups respond to different messengers. Significance Statement Widespread vaccination is important for ending the COVID-19 pandemic. This study investigates whether communicating the science behind new COVID-19 vaccines can increase people’s willingness to get vaccinated. We examined the effectiveness of an eight-minute animated video explaining how COVID-19 mRNA vaccines work, varying between a male narrator, a female narrator, and a control group. Participants who saw the video with a male narrator expressed a greater intent to get vaccinated than the control group. Participants who saw the video with a female narrator had more varied responses, including a decreased intent to get vaccinated among political conservatives. These findings indicate that science education may help increase vaccine uptake, but that beliefs about gender may influence how people receive such information." @default.
• W3148044841 created "2021-04-13" @default.
• W3148044841 creator A5000361733 @default.
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• W3148044841 date "2021-03-29" @default.
• W3148044841 modified "2023-09-27" @default.
• W3148044841 title "A randomized controlled trial of a video intervention shows evidence of increasing COVID-19 vaccination intention" @default.
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• W3148044841 doi "https://doi.org/10.1101/2021.03.26.21254433" @default.
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