FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3148762890> ?p ?o ?g. }

• W3148762890 abstract "Researches on destination image provide guidance on destination marketing, and previous studies have paid more attention to individuals' perceived image formation process and the role of tourism organizations' projected image. Many previous studies were limited to researches on individual tourists and neglected the interaction between tourists. In fact, information exchange among tourists could also influence potential tourists' awareness of a destination and even their purchase decisions, and such influence is called the Tourist Information Power in the Tourist Power Theory. With the development of information and network technology, the influence of the tourist information power has been becoming more and more powerful. Based on a theoretical review of destination image literature, this paper puts forward the concept of Tourist Projected Image(TPI), and expands the tourists' cognitive process of their destination image from a single individual model(Figure 1) to group- and- network model(Figure 2). After the TPI is added to the new model, the development process from the organic image to induced image is affected by not only the projected image of destination marketing organizations(DPI), but also by the projected image of tourists who have visited the destination before. Then during their own travel, tourists form a complex image according to their own travel experience, and spread the destination image(i.e., the TPI) based on their own preferences, affecting other potential tourists' induced image. By comparing the influence of information spreading between the visitors and DMO, this paper states that the phenomenon of brand hijacking occurs when the TPI instead of DPI is accepted by more tourists. Actually, in the era of mass tourism, more tourists have completed tour activities independentlyby their own way. As a result, the DMO cannot control tourists' experience and the information they convey to others. Tourists can build the brand meanings based on their own preferences and pass on them to others. Basically speaking, it is the reason why the brand hijacking occurs. When the brand hijacking occurs, the destination image will follow the abnormal path to evolution. With the destination's life cycle theory proposed by Plog, this paper analyzes the alienated evolution process of destination image(Figure 3), and divides the entire evolution process into six stages by comparing the TPI and DPI. The characteristics of these stages are as follows. At the pre-startup stage, the organic image dominates; at the start- up stage, the DPI dominates; at the early growth stage, image begins to split; at the medium- term growth stage, image splitting expands; at the late growth stage, brand hijacking occurs; during the process from the maturity to recession, new DPI dominates. Finally, this paper proposes some specific suggestions for improving the destination marketing. Firstly, TPI should be monitored. Secondly, destination marketers should be good at guiding tourists' information spreading behaviors, and make use of tourists' ability of information spreading to achieve a better marketing result. Thirdly, active efforts also should be made to repair the split image." @default.
• W3148762890 created "2021-04-13" @default.
• W3148762890 creator A5085161894 @default.
• W3148762890 date "2014-01-01" @default.
• W3148762890 modified "2023-09-24" @default.
• W3148762890 title "Brand Hijack:The Alienated Evolution Process of Destination Image" @default.
• W3148762890 hasPublicationYear "2014" @default.
• W3148762890 type Work @default.
• W3148762890 sameAs 3148762890 @default.
• W3148762890 citedByCount "0" @default.
• W3148762890 crossrefType "journal-article" @default.
• W3148762890 hasAuthorship W3148762890A5085161894 @default.
• W3148762890 hasConcept C111919701 @default.
• W3148762890 hasConcept C112698675 @default.
• W3148762890 hasConcept C115961682 @default.
• W3148762890 hasConcept C121332964 @default.
• W3148762890 hasConcept C144133560 @default.
• W3148762890 hasConcept C162853370 @default.
• W3148762890 hasConcept C163258240 @default.
• W3148762890 hasConcept C166957645 @default.
• W3148762890 hasConcept C18918823 @default.
• W3148762890 hasConcept C205649164 @default.
• W3148762890 hasConcept C2776687071 @default.
• W3148762890 hasConcept C2779910172 @default.
• W3148762890 hasConcept C2984367651 @default.
• W3148762890 hasConcept C2992285103 @default.
• W3148762890 hasConcept C31972630 @default.
• W3148762890 hasConcept C41008148 @default.
• W3148762890 hasConcept C50335755 @default.
• W3148762890 hasConcept C62520636 @default.
• W3148762890 hasConcept C98045186 @default.
• W3148762890 hasConceptScore W3148762890C111919701 @default.
• W3148762890 hasConceptScore W3148762890C112698675 @default.
• W3148762890 hasConceptScore W3148762890C115961682 @default.
• W3148762890 hasConceptScore W3148762890C121332964 @default.
• W3148762890 hasConceptScore W3148762890C144133560 @default.
• W3148762890 hasConceptScore W3148762890C162853370 @default.
• W3148762890 hasConceptScore W3148762890C163258240 @default.
• W3148762890 hasConceptScore W3148762890C166957645 @default.
• W3148762890 hasConceptScore W3148762890C18918823 @default.
• W3148762890 hasConceptScore W3148762890C205649164 @default.
• W3148762890 hasConceptScore W3148762890C2776687071 @default.
• W3148762890 hasConceptScore W3148762890C2779910172 @default.
• W3148762890 hasConceptScore W3148762890C2984367651 @default.
• W3148762890 hasConceptScore W3148762890C2992285103 @default.
• W3148762890 hasConceptScore W3148762890C31972630 @default.
• W3148762890 hasConceptScore W3148762890C41008148 @default.
• W3148762890 hasConceptScore W3148762890C50335755 @default.
• W3148762890 hasConceptScore W3148762890C62520636 @default.
• W3148762890 hasConceptScore W3148762890C98045186 @default.
• W3148762890 hasLocation W31487628901 @default.
• W3148762890 hasOpenAccess W3148762890 @default.
• W3148762890 hasPrimaryLocation W31487628901 @default.
• W3148762890 hasRelatedWork W189379898 @default.
• W3148762890 hasRelatedWork W2211846248 @default.
• W3148762890 hasRelatedWork W2220254016 @default.
• W3148762890 hasRelatedWork W2221751654 @default.
• W3148762890 hasRelatedWork W2353480100 @default.
• W3148762890 hasRelatedWork W2364620636 @default.
• W3148762890 hasRelatedWork W2375325048 @default.
• W3148762890 hasRelatedWork W2377506463 @default.
• W3148762890 hasRelatedWork W2391200464 @default.
• W3148762890 hasRelatedWork W2391543649 @default.
• W3148762890 hasRelatedWork W2392781707 @default.
• W3148762890 hasRelatedWork W2568273307 @default.
• W3148762890 hasRelatedWork W26866622 @default.
• W3148762890 hasRelatedWork W3042411970 @default.
• W3148762890 hasRelatedWork W3124560489 @default.
• W3148762890 hasRelatedWork W343493077 @default.
• W3148762890 hasRelatedWork W994390470 @default.
• W3148762890 hasRelatedWork W11108749 @default.
• W3148762890 hasRelatedWork W185106618 @default.
• W3148762890 hasRelatedWork W2187038514 @default.
• W3148762890 isParatext "false" @default.
• W3148762890 isRetracted "false" @default.
• W3148762890 magId "3148762890" @default.
• W3148762890 workType "article" @default.