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- W3149107346 abstract "In order to illustrate how more holistic thinking with respect to the maritime sector's position within international supply chains has been applied in practice, this paper presents a case study of a cold chain (a specific form of supply chain that deals mainly with the handling of temperature-sensitive products, such as perishable food, confectionary and pharmaceuticals). An empirical analysis of how to enhance the synchronisation of cold chains is provided, thereby showing how to maximize the competitiveness of the sea mode of transporting temperature-sensitive products over air mode. The case study is of a container shipping supply chain, which is related to a model the author proposes for achieving excellent in that area. This is done by synchronising within the cold chain the areas of customer service, inventory, transportation and order processing at the operational, tactical and strategic levels. The author concludes that seaborne cold chain partners should work hand in hand to maximise the value and profit generated out of the end consumer by the chain. In doing so, business opportunities may be captured away from the air cold chain." @default.
- W3149107346 created "2021-04-13" @default.
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- W3149107346 date "2010-01-01" @default.
- W3149107346 modified "2023-09-27" @default.
- W3149107346 title "Synchronisation of Seaborne Cold Chains" @default.
- W3149107346 hasPublicationYear "2010" @default.
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