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• W3149265513 startingPage "348" @default.
• W3149265513 abstract "Consumer’s ability to touch products is an essential component of one’s retail shopping experience. When the ability to touch is not available, Virtual Reality (VR) platforms may provide a simulated medium for consumers to haptically explore products. In multiple studies, we discover that a VR retail environment (vs. an online retail website) positively impacts hedonic shopping value. Further, we demonstrate that a VR retail environment leads to consumers perceiving certain products as an extension of the body as opposed to perceiving it as a presentation of the body. Our findings reveal that a VR retail environment is more suitable for products that are perceived as an extension of the body (e.g., tools) rather than as a presentation of the body (e.g., clothes). Finally, we unveil mediating pathways to these relationships involving telepresence and need for touch." @default.
• W3149265513 created "2021-04-13" @default.
• W3149265513 creator A5057257626 @default.
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• W3149265513 date "2021-06-01" @default.
• W3149265513 modified "2023-10-06" @default.
• W3149265513 title "Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment" @default.
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• W3149265513 doi "https://doi.org/10.1016/j.jbusres.2021.03.017" @default.
• W3149265513 hasPublicationYear "2021" @default.
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