Matches in SemOpenAlex for { <https://semopenalex.org/work/W3149409807> ?p ?o ?g. }
- W3149409807 endingPage "404" @default.
- W3149409807 startingPage "385" @default.
- W3149409807 abstract "The purpose of the current research is to investigate the impact of social media influencers on customer engagement in Jordan with content related to COVID19. Built on a literature review a conceptual framework has been developed in order to guide the research. A quantitative approach was used to collect data through Google Forms. The research questionnaire completed by a convenience sampling technique. A structured online questionnaire was distributed to a sample of 278 respondents. Smart PLS 2.0 was used to test the study’s hypotheses. The main findings revealed that the reason for a positive relationship between customers trust in social media influencers and customer participation is when customers find an influencer to be trustworthy they tend to participate more. Practically, the findings of this research revealed that the impact of social media influencers on customers’ participation with content related to COVID 19 on social media will give governments and companies a chance to better understand the importance of social media influencers in contributing to the success of social media-based marketing campaigns through encouraging customers’ engagement. The current study provided a significant theoretical contribution to our knowledge due to it is originality." @default.
- W3149409807 created "2021-04-13" @default.
- W3149409807 creator A5032015800 @default.
- W3149409807 creator A5050664628 @default.
- W3149409807 creator A5055098722 @default.
- W3149409807 creator A5058751305 @default.
- W3149409807 creator A5075121592 @default.
- W3149409807 date "2021-01-01" @default.
- W3149409807 modified "2023-09-24" @default.
- W3149409807 title "Customers Online Engagement with Social Media Influencers’ Content Related to COVID 19" @default.
- W3149409807 cites W1536975410 @default.
- W3149409807 cites W1732972468 @default.
- W3149409807 cites W1962880354 @default.
- W3149409807 cites W1976839163 @default.
- W3149409807 cites W1979286447 @default.
- W3149409807 cites W1984604214 @default.
- W3149409807 cites W1988050849 @default.
- W3149409807 cites W1988632744 @default.
- W3149409807 cites W2015476624 @default.
- W3149409807 cites W2018382221 @default.
- W3149409807 cites W2022924823 @default.
- W3149409807 cites W2058250147 @default.
- W3149409807 cites W2062938157 @default.
- W3149409807 cites W2080488323 @default.
- W3149409807 cites W2084399600 @default.
- W3149409807 cites W2090668746 @default.
- W3149409807 cites W2098099892 @default.
- W3149409807 cites W2100043458 @default.
- W3149409807 cites W2101915195 @default.
- W3149409807 cites W2107017390 @default.
- W3149409807 cites W2121779059 @default.
- W3149409807 cites W2122890939 @default.
- W3149409807 cites W2123062846 @default.
- W3149409807 cites W2128000797 @default.
- W3149409807 cites W2134809483 @default.
- W3149409807 cites W2143537252 @default.
- W3149409807 cites W2149142441 @default.
- W3149409807 cites W2161079665 @default.
- W3149409807 cites W2161795696 @default.
- W3149409807 cites W2167325287 @default.
- W3149409807 cites W2258188338 @default.
- W3149409807 cites W2313804748 @default.
- W3149409807 cites W2803475921 @default.
- W3149409807 cites W2899351518 @default.
- W3149409807 cites W2921254202 @default.
- W3149409807 cites W2922826082 @default.
- W3149409807 cites W2946816985 @default.
- W3149409807 cites W2963754833 @default.
- W3149409807 cites W2974042148 @default.
- W3149409807 cites W2983850463 @default.
- W3149409807 cites W3002539152 @default.
- W3149409807 cites W3006527553 @default.
- W3149409807 cites W3010534835 @default.
- W3149409807 cites W3016494746 @default.
- W3149409807 cites W3021600014 @default.
- W3149409807 cites W3025966191 @default.
- W3149409807 cites W3026042980 @default.
- W3149409807 cites W3121941676 @default.
- W3149409807 cites W3124686198 @default.
- W3149409807 cites W3126126244 @default.
- W3149409807 cites W4232132530 @default.
- W3149409807 cites W4244457489 @default.
- W3149409807 cites W4244960032 @default.
- W3149409807 cites W4251469018 @default.
- W3149409807 cites W4376453151 @default.
- W3149409807 doi "https://doi.org/10.1007/978-3-030-67151-8_22" @default.
- W3149409807 hasPublicationYear "2021" @default.
- W3149409807 type Work @default.
- W3149409807 sameAs 3149409807 @default.
- W3149409807 citedByCount "34" @default.
- W3149409807 countsByYear W31494098072021 @default.
- W3149409807 countsByYear W31494098072022 @default.
- W3149409807 countsByYear W31494098072023 @default.
- W3149409807 crossrefType "book-chapter" @default.
- W3149409807 hasAuthorship W3149409807A5032015800 @default.
- W3149409807 hasAuthorship W3149409807A5050664628 @default.
- W3149409807 hasAuthorship W3149409807A5055098722 @default.
- W3149409807 hasAuthorship W3149409807A5058751305 @default.
- W3149409807 hasAuthorship W3149409807A5075121592 @default.
- W3149409807 hasConcept C106399304 @default.
- W3149409807 hasConcept C11012388 @default.
- W3149409807 hasConcept C112698675 @default.
- W3149409807 hasConcept C136764020 @default.
- W3149409807 hasConcept C142724271 @default.
- W3149409807 hasConcept C144133560 @default.
- W3149409807 hasConcept C153701036 @default.
- W3149409807 hasConcept C15744967 @default.
- W3149409807 hasConcept C162853370 @default.
- W3149409807 hasConcept C192975520 @default.
- W3149409807 hasConcept C26011011 @default.
- W3149409807 hasConcept C2776915394 @default.
- W3149409807 hasConcept C2776950860 @default.
- W3149409807 hasConcept C41008148 @default.
- W3149409807 hasConcept C518677369 @default.
- W3149409807 hasConcept C54649085 @default.
- W3149409807 hasConcept C71924100 @default.
- W3149409807 hasConcept C77805123 @default.
- W3149409807 hasConceptScore W3149409807C106399304 @default.