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- W3149564192 abstract "Normally, feasibility studies would be commissioned for industrial projects to assessthe worth of undertaking them, in terms of their content, timing, costs, and internaland external stakeholder and environmental influences. The study concentrates on thecorporate communications and public relations working environment, and uses thevarious elements of a feasibility study as a basis for investigating the extent to whichthe same or similar principles are used, or are applicable, or both, to corporatereputation management.The fieldwork phase of the study was conducted using an iterative, interpretiveapproach, consisting of two rounds of unstructured interviews. This type of researchmethod was selected for its flexibility which matches the exploratory, developmentaland unpredictable nature of the research.Several parallels were drawn between feasibility study elements and corporatereputation management, in particular the importance of maintaining stakeholdercontact; looking at other organisations' experiences; paying attention to corporateobjectives, culture and values; business operations; costs and benefits; timescales andresource; environment and risk identification and the strategy for resolving them.During the course of undertaking this research I discovered that one of the potentialdrawbacks identified with using feasibility studies was some lack of understanding ofthe formal and informal mix of processes among interview respondents within acorporate communications or public relations environment. This could also suggestthat this type of environment is unsuitable for a rigid process due to its responsivenessand fluidity. I would argue, however, that feasibility studies are very adaptable andflexible and as a consequence, they can be regularly brainstormed and reviewedthroughout a project's lifecycle. This can also apply to corporate reputationmanagement concerns, since failure to regularly review these issues can result inmanager being unprepared if a crisis hits.I believe that my research clearly shows that feasibility study principles, to a greateror lesser extent, can be applied to event management as an indicator of the robustnessor otherwise of a firm's corporate reputation management. It also demonstrates that,despite their apparent incompatibility, the two disciplines of corporatecommunications and project management can comfortably co-exist, bothacademically and corporately." @default.
- W3149564192 created "2021-04-13" @default.
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- W3149564192 date "2008-01-01" @default.
- W3149564192 modified "2023-09-28" @default.
- W3149564192 title "The value of feasibility studies in corporate reputation management : an exploratory investigation" @default.
- W3149564192 hasPublicationYear "2008" @default.
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