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- W3149752352 abstract "This research is motivated by the increasingly fierce competition of educational institutions so that it requires educational institutions to compete to show their quality. This study aims to explain the strategy to build a brand image in increasing the competitiveness of educational institutions at the Alabio of the Subsidized Muhammadiyah Elementary School. This research uses a qualitative approach and the type of research is a case study. Colllected using observation, interviews, and documentation. The data analysis used was the Miles and Huberman model with the following steps: data reduction, data presentation, and drawing conclusions and data verification. This research in the findings that (1) SD Muhammadiyah Alabio built a brand image with the subsidy program, tahfizh, Marching Band, Hizbul Wathan and Tapak Suci. (2) the implications of the existence of a brand image in increasing competitiveness, namely: increasing the number of students, students having a strong and insightful personality, and the many achievements of students in various fields. This research contributes to school development ideas so that they can build a brand image of institutions to increase their competitiveness." @default.
- W3149752352 created "2021-04-13" @default.
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- W3149752352 date "2020-10-30" @default.
- W3149752352 modified "2023-09-23" @default.
- W3149752352 title "THE STRATEGY TO BUILD A BRAND IMAGE IN INCREASING THE COMPETITIVENESS OF EDUCATIONAL INSTITUTIONS AT THE ALABIO SUBSIDIZED MUHAMMADIYAH ELEMENTARY SCHOOL" @default.
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