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- W3150458762 abstract "The oil crises of the 1970s were the major driving factor which made the government to intervene in the oil & gas sector. Until the late 1990s, the country’s fuel prices were controlled by the government through a policy called the Administered Pricing Mechanism (APM). Subsequent to the 1991 economic reforms in India, had given a new direction to the oil & gas sector. The oil industry is divided into three streams like upstream, midstream and downstream. The upstream basically covers exploration and production of crude oil & gas, midstream covers movement of materials through pipelines and downstream covers marketing of petroleum products through retail outlets (ROs). In general term selling petroleum products through outlets is known as Petro-retailing business. Petro-retailing is the face of oil marketing companies and sells products/services directly to the customers. Petro-retailing in Indian market is facing many challenges like low margins, increasing cost of land in urban as well as in rural areas, since switching cost for customer is low and expecting high services leads to a very low loyalty for the outlets and increasing competition due to entry of private players like Reliance, Shell & Essar etc. To overcome all burning challenges oil marketing companies now thinking of offerings non-fuel services/allied services like convenience stores, ATMs, Fast food outlets etc. The basic objectives behind such offerings are not only to maximize the profit but increase the customer loyalty towards the company hence outlets. The author has tried to understand the importance of allied services/Non-fuel retailing (NFR) offerings by oil marketing companies (OMCs) in India and its overall impact on the health of petro-retailing business. To support the investigation, author also has conducted a survey with 100 customers along with reviewing previous research done by research scholars, organization etc." @default.
- W3150458762 created "2021-04-13" @default.
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- W3150458762 date "2012-01-01" @default.
- W3150458762 modified "2023-09-24" @default.
- W3150458762 title "Role of non-fuel retailing services: the face of petro-retailing in India" @default.
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