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- W3152107302 abstract "Ajibua Michael Alayode Sport Centre, Federal University of technology, Akure, Ondo State alayodeajibua@gmail.com Abstract Sport Marketing is a new concept in Nigeria. Observations have shown that no University offers Sport Marketing as part of Physical Education curriculum for undergraduate students. Even students studying marketing in Polytechnics and Universities are not exposed to the field. Research documents have shown the contributions of Sport Marketing field to the growth and development of sports in developed countries of the world. The purpose of this paper therefore is to discuss the meaning of Sport Marketing, its unique characteristics, its problems and how to stimulate the process of developing a proper scientific body of knowledge relating to it in Nigeria in particular and Africa in general." @default.
- W3152107302 created "2021-04-13" @default.
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- W3152107302 date "2014-01-01" @default.
- W3152107302 modified "2023-09-23" @default.
- W3152107302 title "UNDERSTANDING THE CONCEPT AND UNIQUENESS OF SPORT MARKETING" @default.
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