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• W3152133826 abstract "In a cross-cultural study, ninety-six consumers, 48 Ecuadorian and 48 American, recruited from the Universidad San Francisco de Quito campus, tasted four sport drinks available in the local market. The four samples were rated using ‘Words and numbers’, ‘Words only’ and ‘Numbers only’ 9-point hedonic scales and following a Rank-Rating protocol. Data obtained from the ranking and rating of the samples were analyzed using ANOVA/post-hoc tests, Student’s t-test, Thurstonian δ and R-Index. No statistical difference was found between Ecuadorian and American consumers (p≥0.05). However, these results are only applicable to this particular experiment, since these may vary depending on the samples used. The discriminating power of the five statistical analyses was determined, showing a slight advantage of the R-Index over the other tests. Lastly, differences in the use of the three hedonic scales were found, especially when using the ‘Numbers only’ scale, but such differences were not statistically significant (p≥0.05)." @default.
• W3152133826 created "2021-04-13" @default.
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• W3152133826 date "2014-01-01" @default.
• W3152133826 modified "2023-09-24" @default.
• W3152133826 title "A CROSS-CULTURAL STUDY COMPARING THE USE OF THREE 9-POINT HEDONIC SCALES BETWEEN ECUADORIANS AND AMERICANS USING A RANK-RATING PROTOCOL" @default.
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• W3152133826 hasPublicationYear "2014" @default.
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