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• W3152219602 abstract "Objectives: The main objectives of this study were: (1) to describe the levels of television food advertising and provide data on current levels of food advertising at the weekends in Portugal; (2) to identify and tell apart food advertised for child / adolescent public and compare it with advertisements for public in general; and (3) to compare the type of food advertised with the dietary recommendations provide by the new food guide for the portuguese population, a “Nova Roda dos Alimentos”. Methods: The data for analysis was collected through the recording of programming of three general Portuguese television channels, in February of 2008, for two Saturdays and one Sunday, between 7 am and 11.30 pm. The food advertising was coded using 22 subcategories. Food advertisements were coded according to their target-audience. Results: 2944 advertisements were registered, of which 27.1% were foods. Of these, 48% were food advertisements for a child/adolescent audience and 52% were advertisements directed for a general audience. Sugar products were the dominant food subcategory of advertisements targeted to child/adolescent public and dairy products were the more frequently targeted to a general audience. 55% of the total food products advertisements could not be included in the “New Food Guide for the Portuguese Population”. Conclusions: High-fat/high-sugar foods advertising to children/adolescents suggest the need for regulations, restrictions or other forms of advertising control, especially those which are aimed at those age groups, in order to reduce levels of advertising of foods of low nutritional value." @default.
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• W3152219602 date "2008-01-01" @default.
• W3152219602 modified "2023-09-23" @default.
• W3152219602 title "PUBLICIDADE A GÉNEROS ALIMENTÍCIOS NO MEIO TELEVISIVO DIRIGIDA A CRIANÇAS E ADOLESCENTES EM PORTUGAL" @default.
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