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- W3153909952 abstract "The role-play is a valued experiential tool used by university sales programs to engage students and better prepare them for a potential career in sales. However, in-class role-play activities have the potential to create scheduling dilemmas. Mandatory, internal role-play competitions are proposed as a solution to these logistical issues while providing additional professional development benefits to all participants. Results of a repeated-measures study also support that a role-play is more than a tool to refine sales presentation skills, but when administered as an internal competition it not only improves in-class logistics but also positively influence students’ intent to pursue a sales career." @default.
- W3153909952 created "2021-04-26" @default.
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- W3153909952 date "2021-04-08" @default.
- W3153909952 modified "2023-10-01" @default.
- W3153909952 title "THE MANDATORY INTERNAL ROLE-PLAY SALES COMPETITION: EFFECTS ON CLASSROOM EFFICIENCY AND SALES CAREER INTENT" @default.
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- W3153909952 doi "https://doi.org/10.1080/10528008.2021.1910522" @default.
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