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- W3154457003 abstract "Location is very important for the success of a business entity and when business owners get the locationwrong then it will affect the business organization. A business outlet located along the street willcontribute to the traffic in the outlet as well as sales. This research seeks to assess whether location,parking lot, security/safety, access route, place of convenience, and the surroundings of the retail outletwould influence the retail outlet that customers choose for their purchase. This research is set out toassess whether customers are satisfied with the place where the retail outlet is located or not. With thisresearch, 299 respondents were given questionnaires to fill and 75% were retrieved for the research. Therespondents were from Koforidua township, and Koforidua Polytechnic. During the research it came tolight that customers are satisfied with the location of Melcom in the Koforidua township and also theoutlet does not have a parking lot for their customers. It also came to light that the retail outlet is nearer tothe main street in the town. It was recommended that the retail outlet should provide parking lot for theircustomers and also protect them against any form of attacks from unscrupulous people." @default.
- W3154457003 created "2021-04-26" @default.
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- W3154457003 date "2014-01-01" @default.
- W3154457003 modified "2023-09-27" @default.
- W3154457003 title "Location as a Determinant for the Success of Melcom Ghana Limited, Koforidua Branch" @default.
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