Matches in SemOpenAlex for { <https://semopenalex.org/work/W3154708196> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W3154708196 abstract "The mobile channel is different from other channels since at least one of the engaged parties isn’t at a fixed location and these parties can communicate at any time. The unique nature of mobile devices leads customers to develop habitual interactions with firms and as a result, the customer lifetime value (CLV) of mobile channel users tends to become larger than the CLV of other channel users. One of the main reasons is that users’ order rates increase when they adapt to mobile apps, resulting in a higher net monetary value in total spending. Consequently, online retailers should encourage the customers to switch to mobile devices by offering a discount over mobile apps. The purpose of this article is to develop a modeling approach to answer the research questions below and test the proposed model in a field experiment conducted with a commercial website. (1) To what type of customer should a discount over the mobile app be offered? (2) What is the optimal discount rate? Firstly, we conducted an experiment to test the assumptions used for constructing the analytical model. In the model, we apply to discounted expected transactions (DET) to calculate the CLV of a customer. It is based on the customer purchasing probabilities over different sales channels." @default.
- W3154708196 created "2021-04-26" @default.
- W3154708196 creator A5057301155 @default.
- W3154708196 creator A5076327313 @default.
- W3154708196 creator A5077853751 @default.
- W3154708196 date "2018-01-01" @default.
- W3154708196 modified "2023-09-23" @default.
- W3154708196 title "Maximizing customer lifetime value through strategic channel management: How to incentivize customers to use apps versus websites" @default.
- W3154708196 hasPublicationYear "2018" @default.
- W3154708196 type Work @default.
- W3154708196 sameAs 3154708196 @default.
- W3154708196 citedByCount "0" @default.
- W3154708196 crossrefType "journal-article" @default.
- W3154708196 hasAuthorship W3154708196A5057301155 @default.
- W3154708196 hasAuthorship W3154708196A5076327313 @default.
- W3154708196 hasAuthorship W3154708196A5077853751 @default.
- W3154708196 hasConcept C101276457 @default.
- W3154708196 hasConcept C10138342 @default.
- W3154708196 hasConcept C112698675 @default.
- W3154708196 hasConcept C119857082 @default.
- W3154708196 hasConcept C127162648 @default.
- W3154708196 hasConcept C130721881 @default.
- W3154708196 hasConcept C136764020 @default.
- W3154708196 hasConcept C140781008 @default.
- W3154708196 hasConcept C144133560 @default.
- W3154708196 hasConcept C162853370 @default.
- W3154708196 hasConcept C182306322 @default.
- W3154708196 hasConcept C186967261 @default.
- W3154708196 hasConcept C197378717 @default.
- W3154708196 hasConcept C2775930393 @default.
- W3154708196 hasConcept C2776291640 @default.
- W3154708196 hasConcept C2778813691 @default.
- W3154708196 hasConcept C2780378061 @default.
- W3154708196 hasConcept C41008148 @default.
- W3154708196 hasConcept C76155785 @default.
- W3154708196 hasConcept C98825075 @default.
- W3154708196 hasConceptScore W3154708196C101276457 @default.
- W3154708196 hasConceptScore W3154708196C10138342 @default.
- W3154708196 hasConceptScore W3154708196C112698675 @default.
- W3154708196 hasConceptScore W3154708196C119857082 @default.
- W3154708196 hasConceptScore W3154708196C127162648 @default.
- W3154708196 hasConceptScore W3154708196C130721881 @default.
- W3154708196 hasConceptScore W3154708196C136764020 @default.
- W3154708196 hasConceptScore W3154708196C140781008 @default.
- W3154708196 hasConceptScore W3154708196C144133560 @default.
- W3154708196 hasConceptScore W3154708196C162853370 @default.
- W3154708196 hasConceptScore W3154708196C182306322 @default.
- W3154708196 hasConceptScore W3154708196C186967261 @default.
- W3154708196 hasConceptScore W3154708196C197378717 @default.
- W3154708196 hasConceptScore W3154708196C2775930393 @default.
- W3154708196 hasConceptScore W3154708196C2776291640 @default.
- W3154708196 hasConceptScore W3154708196C2778813691 @default.
- W3154708196 hasConceptScore W3154708196C2780378061 @default.
- W3154708196 hasConceptScore W3154708196C41008148 @default.
- W3154708196 hasConceptScore W3154708196C76155785 @default.
- W3154708196 hasConceptScore W3154708196C98825075 @default.
- W3154708196 hasLocation W31547081961 @default.
- W3154708196 hasOpenAccess W3154708196 @default.
- W3154708196 hasPrimaryLocation W31547081961 @default.
- W3154708196 hasRelatedWork W1553526580 @default.
- W3154708196 hasRelatedWork W2071194364 @default.
- W3154708196 hasRelatedWork W2160202336 @default.
- W3154708196 hasRelatedWork W2171702328 @default.
- W3154708196 hasRelatedWork W220384651 @default.
- W3154708196 hasRelatedWork W2510174253 @default.
- W3154708196 hasRelatedWork W251289926 @default.
- W3154708196 hasRelatedWork W2615051952 @default.
- W3154708196 hasRelatedWork W2737130455 @default.
- W3154708196 hasRelatedWork W2900753456 @default.
- W3154708196 hasRelatedWork W2907465442 @default.
- W3154708196 hasRelatedWork W2911510615 @default.
- W3154708196 hasRelatedWork W2936394707 @default.
- W3154708196 hasRelatedWork W2990601698 @default.
- W3154708196 hasRelatedWork W3122873187 @default.
- W3154708196 hasRelatedWork W3126145780 @default.
- W3154708196 hasRelatedWork W3199236069 @default.
- W3154708196 hasRelatedWork W3200929123 @default.
- W3154708196 hasRelatedWork W756401602 @default.
- W3154708196 hasRelatedWork W7996007 @default.
- W3154708196 isParatext "false" @default.
- W3154708196 isRetracted "false" @default.
- W3154708196 magId "3154708196" @default.
- W3154708196 workType "article" @default.