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• W3155174964 abstract "Over the last two decades, corporate social responsibility (CSR) has been regarded as obligatory rather than voluntary. The literature review suggests that these activities provide benefits such as increasing sales, developing the companies' positive image, reducing the costs, protecting the environment, and many other issues. However, it is questionable whether it is valid for all sectors and platforms. In this sense, this study investigates whether the consumers care about companies' CSR messages on social media. From this perspective, an investigation on Turkish telecommunication companies was conducted. The researchers made a qualitative content analysis, and in this regard, the documents of the study were analyzed with qualitative analysis software MAXQDA. According to the obtained results, most consumers do not believe in the sincerity of the cases' CSR activities. Moreover, this insincerity leads to negative credibility in the field. Both of these negative dimensions in the consumers' minds prevent the correct message conveying about CSR activities of the cases." @default.
• W3155174964 created "2021-04-26" @default.
• W3155174964 creator A5018650695 @default.
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• W3155174964 date "2021-04-15" @default.
• W3155174964 modified "2023-09-25" @default.
• W3155174964 title "Tüketiciler Sosyal Medyadaki Kurumsal Sosyal Sorumluluk Mesajlarını Gerçekten Önemsiyor mu? Türk Telekomünikasyon Şirketleri Üzerine Bir Araştırma" @default.
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• W3155174964 doi "https://doi.org/10.17550/akademikincelemeler.840643" @default.
• W3155174964 hasPublicationYear "2021" @default.
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