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- W3155340235 abstract "Markups vary systematically across firms and are an important cause of productivity dispersion. However, whether markup dispersion represents mis-allocation depends on sources driving the dispersion. This paper provides evidence on the role of demand-side factors in shaping the dispersion of markups. Using data on Indian manufacturing firms, I first document two key correlations: prices and markups are increasing in firm size. I then explore how these correlations are driven by two factors: the assortative matching of wealthier consumers to larger firms, and the lower demand elasticity of wealthier consumers. Guided by this observation, I examine how firms adjust prices to income shocks to poor households. Using weather-driven exogenous changes to local rural income, I find that average prices decrease when demand from poor households increases relative to wealthier households. These effects are driven by changes in markups for firms that sell to both rich and poor households. Higher rural income changes the demand composition and increases the demand elasticity for these firms, and they lower markups in response. The results are supportive of the demand-based markup channel: selling to wealthier and less demand elastic households leads larger firms to charge higher markups. The channel accounts for at least 8 percent of the observed productivity dispersion across the Indian manufacturing sector." @default.
- W3155340235 created "2021-04-26" @default.
- W3155340235 creator A5060243227 @default.
- W3155340235 date "2020-01-01" @default.
- W3155340235 modified "2023-09-23" @default.
- W3155340235 title "Firm Heterogeneity, Demand for Quality and Prices: Evidence from India" @default.
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- W3155340235 doi "https://doi.org/10.2139/ssrn.3685273" @default.
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