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- W3155371829 endingPage "135" @default.
- W3155371829 startingPage "120" @default.
- W3155371829 abstract "Online shopping addiction has become a worsening problem in China for males and females. Based on 904 shoppers, this study examines the relationship between hedonic shopping motivations and compulsive online buying and investigates gender differences using gender theories. This study finds that different hedonic motivations contribute to compulsive online buying. Gratification seeking and idea shopping are key motivations for compulsive online buyers (females are mostly gratification seekers, while males are mostly information seekers). Conversely, value and role-play shopping reduce compulsive online buying, with a stronger effect on females; however, role-play shopping was unrelated to compulsive online buying for males." @default.
- W3155371829 created "2021-04-26" @default.
- W3155371829 creator A5017199107 @default.
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- W3155371829 creator A5037115005 @default.
- W3155371829 creator A5070324904 @default.
- W3155371829 creator A5076649402 @default.
- W3155371829 date "2021-04-14" @default.
- W3155371829 modified "2023-10-14" @default.
- W3155371829 title "Effects of hedonic shopping motivations and gender differences on compulsive online buyers" @default.
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