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- W3155618316 abstract "The objective of this study is to check the socioeconomic factors influencing purchase decision making among health insurance policyholders in India. Data was collected through a structured questionnaire given to 170 customers. Data analysis was done through regression with the help of the 170 responses received. The study found that the dependent factor, i.e., health insurance institutional choice, and the independent factors, viz., age, gender, income, marital status, and cover HI, have a significant impact on the decision making process." @default.
- W3155618316 created "2021-04-26" @default.
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- W3155618316 date "2018-07-01" @default.
- W3155618316 modified "2023-09-26" @default.
- W3155618316 title "Impact of Socioeconomic Factors on Purchase Decision of Health Insurance: An Analysis" @default.
- W3155618316 hasPublicationYear "2018" @default.
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