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- W3155639696 abstract "This chapter examines how feminist YouTubers in Spain are forging a digital public space for resistance, by delving into YouTube and analysing videos that share and help spread feminist ideas or actions in Spain. It focuses on the discursive and formal strategies employed by feminist YouTuber activists, and examines their ability to bend the neoliberal logics of YouTube as a personal-brand medium into a tool for awareness-raising and social commitment. In their commitment to combat anti-feminist media discourses, Teresa Lozano and Zua Mendez fight against a politically void concept of feminism and the dangers of the ‘visibility economy’, using their digital skills, self-reflection and humour. In summary, we are facing a scenario where feminist and postfeminist media discourses operate simultaneously, while misogyny and antifeminism are also strengthened, and where both left and right-wing political parties – at least in Spain – try to capitalise on the achievements of feminism." @default.
- W3155639696 created "2021-04-26" @default.
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- W3155639696 date "2021-04-27" @default.
- W3155639696 modified "2023-09-27" @default.
- W3155639696 title "Feminist YouTubers in Spain" @default.
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- W3155639696 doi "https://doi.org/10.4324/9780367808792-1" @default.
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