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- W3156440036 abstract "In July 2020 more than 1,100 companies paused their paid advertising on Facebook to demand clear and unequivocal actions to stop its platform from being used to spread and amplify racism and hate. This Business-to-Business (B2B) boycott phenomenon is related to both corporate social irresponsibility (CSI) and corporate social responsibility (CSR), as Facebook and other social media platforms can be seen to be engaging in CSI, while the boycotting advertisers are engaging in CSR. Understanding how consumers respond to this hybrid form of B2B boycotting, involving both CSI and CSR elements, is critical for marketing and branding practice and theories. This research develops a preliminary framework on the factors influencing consumer responses to both the transgressing brand (i.e., Facebook) and the boycotting brands (i.e., the advertisers). We then discuss the implications for the literature on traditional CSI and CSR. Finally, future research directions are presented on this under-studied issue." @default.
- W3156440036 created "2021-04-26" @default.
- W3156440036 creator A5017073139 @default.
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- W3156440036 date "2021-07-01" @default.
- W3156440036 modified "2023-10-16" @default.
- W3156440036 title "What can we learn from #StopHateForProfit boycott regarding corporate social irresponsibility and corporate social responsibility?" @default.
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- W3156440036 doi "https://doi.org/10.1016/j.jbusres.2021.03.058" @default.
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