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- W3157154837 abstract "the brand admiration model provides a compelling framework for developing brands that enhace value to customers and companies alike. such brands connect with customers and meet goals contributing to their happiness by providing meaning, identity, and emotion" @default.
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- W3157154837 date "2016-09-16" @default.
- W3157154837 modified "2023-09-27" @default.
- W3157154837 title "Brand Admiration: Building A Business People Love" @default.
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