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- W3157442943 endingPage "97" @default.
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- W3157442943 abstract "This research suggests a model to explain mobile purchase intention via smartphones based on the technology acceptance model to which specific variables to the m-commerce context were added: perceived risk, innovativeness, ubiquity, and trust in mobile internet. To that aim, a quantitative study was conducted with 400 French mobile users (200 buyers and 200 non-buyers) and was based on a purchase simulation of a train ticket on a mobile site up to the point of payment. The results show that the usefulness (explained by the innovativeness, the ubiquity and trust toward mobile Internet) and the perceived risk (explained by the innovativeness) have an impact on the intention to use unlike the perceived ease of use." @default.
- W3157442943 created "2021-05-10" @default.
- W3157442943 creator A5037697151 @default.
- W3157442943 date "2021-07-01" @default.
- W3157442943 modified "2023-09-25" @default.
- W3157442943 title "A Holistic Model Proposal to Better Understand Mobile Purchases" @default.
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- W3157442943 doi "https://doi.org/10.4018/ijthi.2021070106" @default.
- W3157442943 hasPublicationYear "2021" @default.
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