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- W3157497084 abstract "The major objective of this research was to evaluate on comparative basis, the influence of both the conventional and social media in the South-South Region during the 2019 Presidential election campaigns. The research design was survey. Both cluster and simple random sampling techniques were used. Furthermore, the instrument for collecting data was the questionnaire. Out of the 384 copies distributed based on the adopted sample size determination table, 368 copies were found useful. The findings showed that while television was the most dominant conventional medium in terms of dependence by the respondents, WhatsApp was the most widely-used social media platform during the period. The researcher, therefore, recommended amongst others, that political parties/candidates should engage the services of professionals in the area of political advertising and political public relations in order to leverage on their competitive advantages." @default.
- W3157497084 created "2021-05-10" @default.
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- W3157497084 date "2021-04-30" @default.
- W3157497084 modified "2023-09-23" @default.
- W3157497084 title "Influence of Mass Media and Social Media Political Campaigns on Electorate in South-South during the 2019 Presidential Election in Nigeria" @default.
- W3157497084 hasPublicationYear "2021" @default.
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