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- W3158855468 abstract "The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the enhancement of heritage of the island of Fuerteventura, that is included in the World Network of Biosphere Reserves. The results show that there is no brand awareness and co-creation is negative. This analysis can contribute to methodologies on marketing strategies within the framework of co-creation in similar destinations." @default.
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- W3158855468 date "2016-12-12" @default.
- W3158855468 modified "2023-10-15" @default.
- W3158855468 title "Effects of Co-Creation in a Tourism Destination Brand Image Through Twitter" @default.
- W3158855468 hasPublicationYear "2016" @default.
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