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- W315904133 abstract "Natural food industry sales increased from $8.6 billion in 2002 to $15.9 billion in 2006, and analysts projected the growth to continue for the rest of the decade. This study examined the effect of store size and store type on product prices at natural and traditional grocery stores. Using 55 homogenous products found in both natural and traditional grocery stores, a survey of 95 stores in both the Greater Los Angeles and San Francisco Bay Area was undertaken. The price index of products indicated that price of products at small stores cost 5.20% more compared to the prices at big stores (p < 0.01); and no statistical difference existed between product prices at natural and traditional stores (p = 0.18). In addition, the stores were further categorized into big natural, small natural, big traditional, and small traditional grocery stores in order to compare store type and store size simultaneously. The result indicated that only price difference of 3.90% existed between the products at small natural food stores and the products at big natural food stores (p < 0.01). No statistically significant price difference existed between the price of products at big traditional and small traditional grocery stores (p = 0.59). Thus, the result showed that in order to maximize utility natural food consumers should shop at big natural food stores and consumers at traditional grocery stores can either shop at big or small traditional grocery stores." @default.
- W315904133 created "2016-06-24" @default.
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- W315904133 date "2008-01-01" @default.
- W315904133 modified "2023-09-27" @default.
- W315904133 title "Effect of Branding and Store Size on Homogenous Products Prices at Natural and Traditional Grocery Stores" @default.
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