Matches in SemOpenAlex for { <https://semopenalex.org/work/W3159451509> ?p ?o ?g. }
- W3159451509 endingPage "185" @default.
- W3159451509 startingPage "170" @default.
- W3159451509 abstract "• Gamification is a promising avenue for enhancing user engagement. • Interaction with game elements facilitates basic psychological need satisfaction. • To foster user engagement, mobile apps should satisfy basic psychological needs. • User engagement with mobile apps leads to positive marketing outcomes. Organizations are increasingly making use of gamification to enhance users’ engagement with their mobile apps. However, more research into the mechanisms that facilitate user engagement and its consequences is needed. Drawing on the self-system model of motivational development, this study investigates how gamification might foster user engagement and positive marketing outcomes. Data from 276 users of a mobile gamified app were analyzed using partial least squares regression. The results showed that gamification increases user engagement through satisfaction of the needs for competence, autonomy and relatedness. User engagement, in turn, leads to greater intention to use, disseminate WOM about, and to positively rate, the app. Finally, this study provides a number of theoretical and practical implications that can help developers design more effective gamified mobile apps." @default.
- W3159451509 created "2021-05-10" @default.
- W3159451509 creator A5019739618 @default.
- W3159451509 creator A5065059164 @default.
- W3159451509 creator A5077933222 @default.
- W3159451509 date "2021-08-01" @default.
- W3159451509 modified "2023-10-17" @default.
- W3159451509 title "Enhancing user engagement: The role of gamification in mobile apps" @default.
- W3159451509 cites W1156830671 @default.
- W3159451509 cites W1204404493 @default.
- W3159451509 cites W1889227610 @default.
- W3159451509 cites W1968008316 @default.
- W3159451509 cites W1974750193 @default.
- W3159451509 cites W1983412528 @default.
- W3159451509 cites W1988050849 @default.
- W3159451509 cites W1992026348 @default.
- W3159451509 cites W1997254581 @default.
- W3159451509 cites W1998933811 @default.
- W3159451509 cites W2009546847 @default.
- W3159451509 cites W2016234800 @default.
- W3159451509 cites W2023062420 @default.
- W3159451509 cites W2025908221 @default.
- W3159451509 cites W2038459320 @default.
- W3159451509 cites W2070355979 @default.
- W3159451509 cites W2075670547 @default.
- W3159451509 cites W2076387137 @default.
- W3159451509 cites W2081155210 @default.
- W3159451509 cites W2104567761 @default.
- W3159451509 cites W2105846236 @default.
- W3159451509 cites W2106096361 @default.
- W3159451509 cites W2114154635 @default.
- W3159451509 cites W2122517769 @default.
- W3159451509 cites W2129212117 @default.
- W3159451509 cites W2130502454 @default.
- W3159451509 cites W2132652356 @default.
- W3159451509 cites W2134104271 @default.
- W3159451509 cites W2135452051 @default.
- W3159451509 cites W2165816078 @default.
- W3159451509 cites W2167724517 @default.
- W3159451509 cites W2169570446 @default.
- W3159451509 cites W2170043702 @default.
- W3159451509 cites W2171886329 @default.
- W3159451509 cites W2191197731 @default.
- W3159451509 cites W2196633743 @default.
- W3159451509 cites W2218853939 @default.
- W3159451509 cites W2236971107 @default.
- W3159451509 cites W2253069259 @default.
- W3159451509 cites W2342472925 @default.
- W3159451509 cites W2416572746 @default.
- W3159451509 cites W2479485957 @default.
- W3159451509 cites W2527680470 @default.
- W3159451509 cites W2530164167 @default.
- W3159451509 cites W2559991344 @default.
- W3159451509 cites W2565845347 @default.
- W3159451509 cites W2566152916 @default.
- W3159451509 cites W2573206337 @default.
- W3159451509 cites W2581489987 @default.
- W3159451509 cites W2588168703 @default.
- W3159451509 cites W2596243603 @default.
- W3159451509 cites W2604935499 @default.
- W3159451509 cites W2616609740 @default.
- W3159451509 cites W2620875899 @default.
- W3159451509 cites W2727598447 @default.
- W3159451509 cites W2734698326 @default.
- W3159451509 cites W2751671595 @default.
- W3159451509 cites W2766950209 @default.
- W3159451509 cites W2782898451 @default.
- W3159451509 cites W2785122045 @default.
- W3159451509 cites W2792301539 @default.
- W3159451509 cites W2801008005 @default.
- W3159451509 cites W2804046613 @default.
- W3159451509 cites W2804444475 @default.
- W3159451509 cites W2811278269 @default.
- W3159451509 cites W2840493988 @default.
- W3159451509 cites W2885957377 @default.
- W3159451509 cites W2889315520 @default.
- W3159451509 cites W2896201336 @default.
- W3159451509 cites W2899469457 @default.
- W3159451509 cites W2899542436 @default.
- W3159451509 cites W2900374634 @default.
- W3159451509 cites W2900666429 @default.
- W3159451509 cites W2901050523 @default.
- W3159451509 cites W2903595657 @default.
- W3159451509 cites W2903986723 @default.
- W3159451509 cites W2904105652 @default.
- W3159451509 cites W2906637688 @default.
- W3159451509 cites W2906995775 @default.
- W3159451509 cites W2910951819 @default.
- W3159451509 cites W2911250209 @default.
- W3159451509 cites W2912175146 @default.
- W3159451509 cites W2915268826 @default.
- W3159451509 cites W2920295453 @default.
- W3159451509 cites W2920866545 @default.
- W3159451509 cites W2925312880 @default.
- W3159451509 cites W2938607068 @default.
- W3159451509 cites W2944549108 @default.
- W3159451509 cites W2961402691 @default.
- W3159451509 cites W2981602806 @default.