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- W3159455164 abstract "When it comes to happiness and satisfaction, consumer socioeconomic status (SES) has an important moderating role. In this chapter, we outline in which way SES intervenes in shaping consumer preferences and consumer happiness. When considering consumer preferences, low socioeconomic status has been shown to impact dietary patterns, such as consumption of fruits and vegetables, high caloric food, sugar-sweetened beverages, as well as consumption of alcohol and tobacco. Studies also show that low SES consumers tend to engage in purchases of various status-signaling goods. Socioeconomic status has also been shown to intervene in delineating happiness for experiential and material goods, consumer loyalty behavior, and consumer happiness with food consumption. We discuss the factors responsible for these relationships." @default.
- W3159455164 created "2021-05-10" @default.
- W3159455164 creator A5040826514 @default.
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- W3159455164 date "2021-01-01" @default.
- W3159455164 modified "2023-09-23" @default.
- W3159455164 title "Socioeconomic Status and Consumer Happiness" @default.
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- W3159455164 doi "https://doi.org/10.1007/978-981-33-6374-8_3" @default.
- W3159455164 hasPublicationYear "2021" @default.
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