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- W3160447927 abstract "This article aims to study the marketing opportunities of local textile products in Community Malls on the EWEC (East-West Economic Corridor) route particularly for shopping group tourists. Tourism is one of the most important industries that can significantly improve many countries`` economy. So cooperation between Thailand and Indochina in developing trading routes together, along the East West Economic Corridor (EWEC) can increase business and investments for countries along this corridor. Mukdahan, Kalasin, and KhonKaen, are located along this corridor and these provinces are famous for their unique textiles. Moreover, the textile can be processed to create many kinds of souvenirs; which has a direct connection with tourism. KhonKaen is also one of Thailand``s five MICE Cities which means that many tourists will come to visit this area. Cormnunity Malls are a new and interesting choice for tourists, since there are many different types of products for shopping. Local textile is the product that represents the uniqueness of the cultures in the northeastern region. However, there is still a lack of variety inthe products; therefore, new marketing strategy is needed to meet the target buyers`` expectations and interests. This can be done by combining the 4Ps in marketing to produce newer, more fashionable goods that are useful while still keeping the uniqueness of local textile. There are several factors that need to be considered, the prices have to be reasonable, there must be a means for distribution of the goods, and creating a memorable brand name. By satisfying customers, specifically tourist group shoppers, people will notice the importance of local textile, leading to more purchasing and greater income. Finally;the success of the local textile market is beneficial for the manufacturers, the country``s economy, and the tourism industry of Thailand." @default.
- W3160447927 created "2021-05-24" @default.
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- W3160447927 date "2014-01-01" @default.
- W3160447927 modified "2023-09-24" @default.
- W3160447927 title "Marketing opportunities of local textile products in community malls on the EWEC Route, particularly for shopping group tourists" @default.
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