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- W3161569703 abstract "German Abstract:Kritische Wurdigung der Vergabe der Medienrechte durch die DFL und der Entscheidungen des Bundeskartellamts. Argumentiert fur die Schaffung eines geeigneten Ordnungsrahmens, der das Bundeskartellamt von den ad-hoc Fallentscheidungen im Rahmen von Verpflichtungszusagen befreit. Argumentiert, dass das gegenwartige Ziel der Zentralvermarktung in der Forderung der internationalen Wettbewerbsfahigkeit besteht, und hierfur wettbewerbliche Nachteile auf den Verbrauchermarkten in Kauf genommen werden. Diskutiert die Idee eines Systems einer hybriden Einzelvermarktung, die gegenuber der Zentralvermarktung wettbewerbliche Vorteile entfalten kann.English Abstract: This paper assesses the allocation of media rights for the German Bundesliga, the highest league in professional German soccer. The DFL, die Deutsche Fusball Liga e.V., is a horizontal cartel of clubs of the first and second professional soccer leagues in Germany, and it allocates the media rights in a four year recurring auction. We argue that the current system of a central allocation and the necessary approval of this system by the national competition authority (Bundeskartellamt) should be improved. The current system is set up to improve the international competitiveness of the professional soccer clubs, which is at the expense of customers due to reduced competition in the downstream markets. The paper argues that a system of individual sales of media right might be benefical for customers. There is a need for public discussion about an appropriate regulatory framework with respect to the allocation of media rights in professional soccer leagues in Germany." @default.
- W3161569703 created "2021-05-24" @default.
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- W3161569703 date "2020-01-01" @default.
- W3161569703 modified "2023-10-16" @default.
- W3161569703 title "Zur Vergabe Der Medienrechte in Der Fußball-Bundesliga (On the Central Allocation of Media Rights for Professional Soccer in Germany)" @default.
- W3161569703 doi "https://doi.org/10.2139/ssrn.3682557" @default.
- W3161569703 hasPublicationYear "2020" @default.
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