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- W3162178289 abstract "Digital marketing and purchasing process. History of digital marketing. Objectives and strategies of digital marketing. Purchasing process. Traditional vs. virtual purchasing process. How Covid-19 has changed consumer spending. IoT (internet of things). Smart devices, definition and types. Architecture and characteristics of IoT devices. Relationship between smart object and customer. Evolution of purchasing process with the advent of smart devices. A comparison between vocal assistants. An introduction to the empirical study. Vocal assitants: what are they and how do they work? How vocal assitants influence consumer's choices. Survey." @default.
- W3162178289 created "2021-05-24" @default.
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- W3162178289 date "2020-10-27" @default.
- W3162178289 modified "2023-09-27" @default.
- W3162178289 title "Digital marketing and virtual vocal assistants: analysis of the potential impact of VAs on consumer's choices" @default.
- W3162178289 hasPublicationYear "2020" @default.
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