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- W3162269415 abstract "The World Wide Web has produced astonishing social changes in less than a decade. With the popularity of the Internet, the number of websites has proliferated. The homepage of a business’ website is often the first thing that visitors see. In this way, the homepage is the online face of the enterprise. Therefore, it is important that users be satisfied with an enterprise’s homepage design. In this study, user satisfaction with a website’s homepage is used to evaluate the effectiveness of the whole site. The correlations among website visual design factors, user satisfaction, and the effect of those correlations on user preferences were explored. The corresponding strategies to design and manage enterprise websites are based on the study’s conclusion." @default.
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- W3162269415 date "2009-01-01" @default.
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- W3162269415 title "Strategic Analysis of Enterprise Websites: Relationship between Web Visual Factors and Users’ Satisfaction : Taking Auto Manufacturers Homepages as an example" @default.
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