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- W3162423766 abstract "The paper uses an innovative approach using data from social media platform, Twitter to understand the pilgrim's motivation, expectation, and experiences in Kumbh Mela, 2019 in Prayagraj. The ‘Kumbh’ Mela in Prayagraj can be considered the largest gathering of mankind in the world, happens once in every six years. The analysis was based on 49513 tweets collected during the Kumbh Mela, 2019 and three distinct techniques (descriptive analytics, content analytics, and network analytics) were used to mine the ‘collective intelligence' or ‘wisdom of the crowd' instead of depending on the data generated from few experts. Multiple content analytic techniques like word cloud, hashtag analysis, topic modeling and sentiment analysis were performed to achieve the research objective.The research also identifies different experiential components as shared in Twitter, from spiritual achievement to unity based on shared understanding as well as their sentiments towards the event. The study provides important insight for researchers as well as guidelines for policymakers. We conclude the paper by providing the limitations as well as future research opportunities derived from the study." @default.
- W3162423766 created "2021-05-24" @default.
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- W3162423766 date "2020-01-01" @default.
- W3162423766 modified "2023-09-24" @default.
- W3162423766 title "Motivations and Experiences in Kumbh Mela Pilgrimage - Insights from Twitter Analytic" @default.
- W3162423766 doi "https://doi.org/10.2139/ssrn.3545971" @default.
- W3162423766 hasPublicationYear "2020" @default.
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