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- W3163167573 abstract "Article is devoted to the problem of unwillingness to watch melodramas by Russian youth. We conducted marketing investigation of 260 of young people in Russia (St. Petersburg). main research method is questionnaire. We used snowball technique as sample method. Result of research show that 74% of young people have never watch melodramas in cinema. According to answers on open question: Why you don’t want to watch melodramas? young people mentioned that they don't have enough money, and that can not afford to spend money on such activity. For example they wrote: The waste of money; This is a film; I watch movies for free; In the game you can achieve something; by watch melodrama you will achieve nothing. is meaningless; Watch films in cinema was not required; I did not think about it; It isn’t necessary; film should be grabber I do not know; I do not want. Only one quarter of young people (26%) are invested in watch melodramas. We made the conclusion that the main reason of unwillingness to watch melodramas by Russian youth is such feature of Russian youth as mental desire to watch something attractive and with unexpected turn in synopsis." @default.
- W3163167573 created "2021-05-24" @default.
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- W3163167573 date "2017-11-16" @default.
- W3163167573 modified "2023-09-24" @default.
- W3163167573 title "Why the Russian Youth Don't Want to Watch Melodramas? Experience of Marketing Research" @default.
- W3163167573 hasPublicationYear "2017" @default.
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