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- W3163235078 abstract "This study was conducted to influence the effect of the Subjective Norm,Perceived Behavioral Control, and 5 dimensions of Brand Personality on Organic FoodPurchase Intention. The data used in this study are primary data. Data are collecteddirectly through the distribution of questionnaires to 160 respondents. The samplingtechnique in this research is by using purposive sampling. Test instrument of data byvalidity and reliability test. This hypothesis test using multiple linear regression analysis(Multiple Linear Regression).Hypothesis testing results show that there is a positive and significant influenceSubjective Norm, Sincerity, Excitement, and ruggedness of the Organic Food PurchaseIntention. However, this study also shows that the Perceived Behavioral Control,Competence, and Sophistication does not have a positive and significant impact on Organic Food Purchase Intention." @default.
- W3163235078 created "2021-05-24" @default.
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- W3163235078 date "2016-08-08" @default.
- W3163235078 modified "2023-09-28" @default.
- W3163235078 title "The Antecedents of Intention to Purchase Organic Food" @default.
- W3163235078 hasPublicationYear "2016" @default.
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